Player retention in gambling – Using game data and real-time CRM

You should be using your CRM and data to deliver real-time personalization…only then will your game operate at its full potential.

player_retention
  • Optimise retention through segmentation
  • Learn how to identify VIPs and engage with them
  • Enhance the first-time-user experience of new players through data mining

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Mark Robinson

“Understanding the player pathway taken by customers is crucial to optimise retention. Although the RMG industry has always been heavily focused on user acquisition. Having greater access to more complete data will enable operators to break this costly acquisition and disposal cycle, and instead focus on improving the player experience, thereby extending lifetime values. The incentive for operators and game platforms to better share and utilise player data is huge.”
Mark Robinson, CEO deltaDNA

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