How to use deltaDNA
Check out what you can achieve with deltaDNA’s technology and guidance
Uncover all the insights buried in your game data with deltaDNA's data mining, visualizations and reporting tools.
Engage your players as they want to be engaged, on a personal basis, in real time.
Make the most of deltaDNA's expertise with workshops, reports, and ongoing support.
Trusted by many of the world’s leading games studios
"DeltaDNA's roadmap and focus on providing complete insights on the player journey, while creating personalized experiences, aligns perfectly with our mission to put players first in everything we do."
"Being able to tailor our players' experiences based on their data thanks to deltaDNA’s engagement and analytics tools has significantly improved the performance of our mobile games. It is no doubt the best analytical tool I’ve worked with."
“DeltaDNA has been an important partner for us for over five years. The unique combination of innovative technology and games industry expertise helps us make sure our games are long lasting and successful. In collaboration with them, we are always learning."
"DeltaDNA has been a complete game-changer for our business. We use every aspect of the platform to customize the gaming experience for each player, resulting in net increases to ROI, retention and other KPIs. DeltaDNA is an invaluable tool that our team relies on day to day to grow our portfolio of games and their reach in the app ecosystem."
"We have used many analytics tools in our 7+ year journey so far at Supersolid and we now choose to work with deltaDNA to optimize our games. DeltaDNA allows us to understand our players more deeply and - with their tools - test various strategies, onboarding and difficulty levels, giving us the insight to create better games."
The deltaDNA blog
Check out the blog for the latest deep data analytics and marketing insights
The importance of A/B testing
Let’s say that you’re a developer/publisher focused on improving your D1 retention (for example). How many different variables are affecting that stat?
Take your time, draw some diagrams, make an educated guess, accept that you’re wrong […]
Carry on campaigning
Don’t worry, this isn’t a political call-to-arms. The campaigns we’re interested in use straightforward, targeted and effective messaging to improve your KPIs across key metrics. They involve no door-knocking, televised debates, or fake news. […]
Advice for the autobattlers
When the holiday season eventually puts 2019 to bed, there’s every chance that Autobattlers will have taken control of gaming and become the year’s defining trend.
Drodo Studio first brought the concept to life with a mod of Dota 2 back in January.[…]
Feature Focus: Event-triggered campaigns
In this month’s Feature Focus, we’re looking at Event-Triggered Campaigns (ETC). These campaigns allow you to message your players appropriately, in response to their in-game actions.
Sophisticated engagement is what distinguishes the great games from the good (and the bad). […]