Monetization guide

The monetization puzzle is a complex one. This guide details the dos, don’ts, and KPIs of good monetization, including:

Monetization guide
  • Retention
  • Pricing
  • Onboarding
  • Ad Placement
  • User Acquisition

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Mark Robinson

“Analytics, segmentation and player management drive success in games – well-developed games walk the tightrope between delivering engagement and generating revenues. We have seen games succeed and fail in every phase of F2P, so we know how to strike that balance. Sharing our knowledge is central to the deltaDNA philosophy and, with insight and best practice weaving the safety net below, you can proceed with confidence.”

Mark Robinson, Chief Executive Officer, deltaDNA

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