In-Game Advertising Survey Results 2017
An in-depth study of F2P in-game advertising
- The mobile advertising industry is evolving fast
- Video ads are the most common
- Most games use 2-5 ad networks
- Core games more likely to be cautious
- Overall developers are much more positive towards ads
The Survey Results will be sent to your email address
“In 2015 we ran our first version of this survey to establish the patterns in the approaches taken by developers of free to play (F2P) games, and were surprised at the widespread lack of confidence displayed.
This year, we have repeated the survey, keeping a core of the questions the same so we can identify trends, updating some questions to reflect changes, such as the coming of playable ads, and adding some new questions to further explore some of the surprising results thrown-up last year.
From talking to game developers around the world, it’s become clear that there is a lack of commonality to the approaches taken and no real migration towards an established form of best practice”
Mark Robinson, CEO deltaDNA
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