In-Game Advertising Survey Results 2019
An in-depth study of F2P in-game advertising
- Even core games now serve lots of ads to players
- Almost 2/3 respondents think ads are ‘an important monetization opportunity’
- More developers now use multiple formats in their ad strategy
- Hyper-casual has increased casual games’ dominance of the market
- Rewarded video is the most popular format by a considerable margin
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“Every year, without fail, a higher and higher percentage of respondents to the survey are found to be using some form of in-game advertising. Developers are growing ever more confident in the legitimacy of in-game ads as a crucial revenue stream.
It’s great to see more developers and publishers getting it right when it comes to ads, and being more ambitious as a consequence. Likewise, the popularity of rewarded video ads is testament to the initiative of players who are becoming more and more well-versed in how to get the most out of in-game economies.”
Russell Young, Analytics Consultant, Unity
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