In-Game Advertising Survey Results 2019

An in-depth study of F2P in-game advertising

Ad Survey 2018
  • Even core games now serve lots of ads to players
  • Almost 2/3 respondents think ads are ‘an important monetization opportunity’
  • More developers now use multiple formats in their ad strategy
  • Hyper-casual has increased casual games’ dominance of the market
  • Rewarded video is the most popular format by a considerable margin

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Russell

“Every year, without fail, a higher and higher percentage of respondents to the survey are found to be using some form of in-game advertising. Developers are growing ever more confident in the legitimacy of in-game ads as a crucial revenue stream.

It’s great to see more developers and publishers getting it right when it comes to ads, and being more ambitious as a consequence. Likewise, the popularity of rewarded video ads is testament to the initiative of players who are becoming more and more well-versed in how to get the most out of in-game economies.”

Russell Young, Analytics Consultant, Unity

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