“Broadly speaking, the results of 2018’s survey dovetail nicely with those from previous years. Responses indicate that, over the last 12 months, developers have become yet more trusting of in-game ads and more assured of their own ad strategies. As a consequence of this, ad revenues have increased.

One interesting and, perhaps, unexpected change is evident in the relationships between ad networks and game-makers. Previously, respondents had been sourcing ads from multiple suppliers in the hope of striking the best deal through competition. There has now developed, among developers, a higher demand for transparency and information from networks. When that demand is answered, we see a marked increase in developers showing loyalty to a single network.”

Dr. Isaac Roseboom, Chief Product Officer, deltaDNA