In-Game Advertising Survey Results 2018
An in-depth study of F2P in-game advertising
“Broadly speaking, the results of 2018’s survey dovetail nicely with those from previous years. Responses indicate that, over the last 12 months, developers have become yet more trusting of in-game ads and more assured of their own ad strategies. As a consequence of this, ad revenues have increased.
One interesting and, perhaps, unexpected change is evident in the relationships between ad networks and game-makers. Previously, respondents had been sourcing ads from multiple suppliers in the hope of striking the best deal through competition. There has now developed, among developers, a higher demand for transparency and information from networks. When that demand is answered, we see a marked increase in developers showing loyalty to a single network.”
Dr. Isaac Roseboom, Chief Product Officer, deltaDNA
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