What we can help you with
Especially immediately after install, F2P players are at a very high risk of churn. Our analysis has revealed the essential tactics to employ and avoid. These measures are more/less effective at different points in the player lifecycle and need to be implemented with.
Optimizing ad strategy
Many game-makers are hesitant in their ad strategy and therefore miss a huge opportunity to increase ad income without affecting retention. Good placement, effective targeting and using the correct formats can double revenues without cannibalizing IAPs.
Through extensive work with hundreds of F2P titles, our experts have worked out a number of golden rules for monetization. Understanding best practice is crucial to striking the right balance between ads and In-App Purchases is crucial.
Players exhibit distinct behaviors and unique playstyles. Different players respond well to specific strategies so knowing when and how to engage each player type is essential to long-term success.
Below are some of the consultancy packages we offer, all of which can be tailored to suit your specific needs
State of Play
The State of Play is an analysis that scores your game across 15 key categories, covering the early, mid and late game. Your scores are compared to a benchmark drawn from a host of similar games, and ranked against the highest-scoring game in your specific genre and platform. The report provides comprehensive KPI comparison stats to demonstrate how your game performs against its peers and competitors.
Game Audit is a design and data-driven game analysis focused on key aspects of retention, monetization, and player engagement. Leveraging Unity’s extensive proprietary game data and market insight, Player Experience Consultants evaluate and benchmark your game to make game design and mechanic recommendations that help you to achieve your goals.
Masterclasses & Workshops
Masterclasses are sessions that detail industry trends and best practices gleaned from Unity’s extensive expertise and proprietary game data.
Workshops are personalized multi-hour or multi-day sessions that share and explain the findings of your bespoke Game Audit. During workshops, our Player Experience Consultants use interactive breakout sessions to explore how best to implement our recommendations.
Take a look at our curated case studies to see the impact of our work.
From extensive reporting for DoubleDown Interactive and Square Enix Montreal to analytics workshops with Nickelodeon and Codemasters, we have done a massive range of projects for a number of iconic brands.