Data-led game
consultancy

Building better games using experience, expertise and data-driven insights.

Consultancy
Insight team

Building profitable games is hard work and it’s not always easy to identify the root issues that are preventing a game from reaching its full potential – especially from the inside. It is our job as analysts and designers to pinpoint those issues and help game-makers to remedy them.

At deltaDNA we have shepherded hundreds of titles through launch and beyond. We use that experience to go beyond just the data and identify the most valuable insights – those that will create clarity rather than confusion.

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Case studies

Take a look at our curated case studies to see the impact of our work.

From extensive reporting for DoubleDown Interactive and Square Enix Montreal to analytics workshops with Nickelodeon and Codemasters, we have done a massive range of projects for a number of iconic brands during the last two years alone.

Case studies

What we can help you with

Preventing churn

Preventing churn

Especially immediately after install, F2P players are at a very high risk of churn. Our analysis has revealed the essential tactics to employ and avoid. These measures are more/less effective at different points in the player lifecycle and need to be implemented with.

Optimizing ad strategy

Optimizing ad strategy

Many game-makers are hesitant in their ad strategy and therefore miss a huge opportunity to increase ad income without affecting retention. Good placement, effective targeting and using the correct formats can double revenues without cannibalizing IAPs.

Improving monetization

Improving monetization

Through extensive work with hundreds of F2P titles, our experts have worked out a number of golden rules for monetization. Understanding best practice is crucial to striking the right balance between ads and In-App Purchases is crucial.

Engaging players

Engaging players

Players exhibit distinct behaviors and unique playstyles. Different players respond well to specific strategies so knowing when and how to engage each player type is essential to long-term success.

Analytics

Analysis is all about interpreting player data to identify trends and find out how players really feel about specific aspects of a game – data never lies. Combining expertise in data science, gamification and messaging strategies with best-in-breed tech, we place positive playing experiences at the heart of our analysis.

The platform

The platform

The deltaDNA platform powers all of our analysis work. With unrivalled data mining, segmentation and engagement tools, we can drill down into data with remarkable speed and detail to identify potential problem areas that are blocking monetization or causing players to churn. Our analysts use their knowledge and experience to complement the platform’s capabilities, making data-driven decisions to solve problems.

Analytics projects

Analytics projects

We perform deep-data analyses and put together detailed reports on specific aspects of games. Some of our most popular analysis reports focus on areas such as Monetization, Ad Strategy, Retention and First Time User Experience (FTUE). Follow the link below for a rundown of our available reports.

Design

Before anything else, our designers are players. They don’t just know what makes a great game – they’re personally invested in the enterprise. Our designers are second to none because their experience goes way beyond the 9-5.   

The playtest

The platform

Everything starts with the playtest. Our designers take on a variety of personas and evaluate the player experience. That evaluation is informed by rigorous testing of gameplay against the habits of everyone from beginners to experts and grinders to whales. The playtest is evaluated according to our innovative benchmark reporting system which scores the game against 30 key areas – such as Engagement, Retention and Monetization – all tied to best practice Free-to-Play (F2P) game design.

Design projects

Analytics projects

We produce a variety of design-led reports from HealthChecks to full Benchmarks  and everything can be tailored to the specific game in question. Follow the link below for an overview of our popular design content and links to snapshots of example reports using deltaCrunch, our very own game.

Your move

We want to understand your aims and requirements so if you would like to discuss any of our services, have questions or even just want a demo of our technology, please don’t hesitate to get in contact.

Contact us

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