In Company news, Feature Focus

If you’ve got multiple people (or teams) working on engagement campaigns, you’ll be very interested in this Feature Focus. Our incoming audit logs make it easy to see what changes have been made to your campaigns, who by, and when.

Total transparency is crucial when in sophisticated campaign management. This feature takes away confusion and makes errors much easier to catch so that you can stop playing the blame game!

What is an audit log and why is it important?

A campaign audit log is a list that details the entire history of changes made to that campaign. The log itself surfaces essential information, with more granular detail available for users that click through to individual changes.

Audit log for example campaign in deltaDNA

This feature is important because it removes the risk of publishing and running campaigns that are not in the expected state, for whatever reason. Most CRM solutions are ripe for these kinds of mistakes, because they are not purpose-built to facilitate the kind of sophistication required for player engagement in games.

How do audit logs work in deltaDNA

Every time a change is made to a campaign, a new version is created and added to the audit log. Within each version, users can view all campaign details and highlight the changes made from the previous version.

Version log for example campaign in deltaDNA

By tracking and retaining all campaign information, rather than simply the latest inputs, audit logs in deltaDNA make impact assessment much easier and more efficient. With so many variables in play at any given time, it’s vital to remove as much guesswork as possible.

Why are they useful?

Increased accountability has a drastic effect on everyone involved in campaigns – from developers and marketers through to players on the receiving end. Let’s play out the same work scenario, first without audit logs and then with safeguards in place.

Scenario 1 – the dark timeline

D1 (AM) – Jim, a promising member of the Crundy Cash marketing team, is learning the ropes and makes a change to the wrong campaign. The campaign now offers players a discount 10x bigger than planned and approved.

D1 (PM) – Anna, the marketing manager who set up the campaign in the first place, checks to make sure that it is published and running. The campaign is live and players are engaging in huge numbers. Anna punches the air triumphantly.

D7 – The knock-on effect of Crundy Cash’s accidental generosity becomes apparent through a sharp downturn in weekly IAP revenues. Anna goes ballistic at her team of confused marketers and Jim retreats silently into himself.

D14 – In order to balance the books, cuts must be made. Last in, first out. Jim’s probation is cut short and he moves back to his parents. He never speaks again.

Scenario 2 – laborarum mirabilis

D1 (AM) – Jim, a promising member of the Crundy Cash marketing team, is learning the ropes and makes a change to the wrong campaign. The campaign now offers players a discount 10x bigger than planned and approved.

D1 (PM) – Anna, the marketing manager who set up the campaign in the first place, checks the audit log to make sure that it is published and running. Above her own final version, she sees that her young prodigy has made a change to the campaign and clicks through the version to see what’s going on.

Realising Jim’s mistake, Anna’s heart rate rises by 30bpm and she changes the campaign back to its previous setup. They have a quiet chat, Jim is endearingly embarrassed and grateful that disaster could be averted on his birthday.

D7 – Data reveals tremendous uplift thanks to the popularity of Anna’s offer campaign and she takes the marketing team out for a celebratory dinner. Jim and Anna share a knowing look across the table and smile.

D14 – All is well with the world. Jim sets up his first campaign from scratch. It will, of course, turn out to be an absolute belter and the first of many.

The big risk associated with running campaigns without a proper audit trail is not that errors will be made. Errors will always be made and that’s fine. The big risk is that errors will be made unnoticed and discovered only after dire consequences.

More to come

Audit logs are now available for decision-point campaigns. If you like them as much as we think you will, we’ll get to work on similar functionality right across deltaDNA.

 

 

If you have any questions about audit logs, or anything else, contact us at [email protected] and we’ll connect you to the relevant person.

 

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