5 Common in-game advertising mistakes to avoid
When it comes to monetizing free-to-play mobile games, developers often find themselves caught between a rock and a hard place. With in-app purchases (IAP) and in-game advertising both disrupting [...]
Gender split in F2P games: Who’s playing what
It is inarguable that gaming has traditionally been seen as a (young) male pursuit. Most will agree that this generalization was always misguided – now the rise of internet and mobile [...]
4 marketing strategies to boost mobile game KPIs
The freemium business model has driven explosive growth in the mobile games industry, but it’s also forced a dramatic rethink in how these titles are marketed and promoted. With app stores choked [...]