After a typically excruciating buildup, E3 is soon to be over. As per usual, there’s been more [...]

Our business is simple. We use analytics to find out what players want and then we work out how [...]

The Insight team recently took a deep dive into our clients’ stats to analyze the [...]

Hunting the Ad Whale – Revenue & Reward Making money from mobile games is no longer a [...]

Brands have been reluctant to advertise within mobile games ever since it first became [...]

The latest platform release is now live, in this new release… We have updated the [...]

In mobile games, advertising is a fundamental part of monetizing the F2P model but it’s only [...]

Preserving consumer trust is essential for any brand, but it can be a real internal tussle when [...]

To adapt an idea from George Orwell: All mediators are equal but some mediators are more equal [...]

As maturing analytics in games reveal player experiences, the next natural step is to build [...]

The rapid rise of smartphones has changed the face of the games industry with more players from [...]

F2P game developers have always had an uneasy relationship in-game advertising, mainly because [...]