SmartAds combines dynamic mediation, the best available eCPM deals, player analytics
and ad strategy to give you the tools to maximize this important income stream.
With many thousands of games on the deltaDNA platform, our SmartAds team work closely with the leading ad networks to agree unique rates which we’re able to pass on to our SmartAds clients. Find out how you can take advantage of the these deals to boost your eCPM and fill-rate.
An effective ad strategy is vital to game profitability. However, it is often seen as a necessary evil, increasing player churn and being resource hungry.
SmartAds by deltaDNA is a new approach which is truly independent of any ad network and maximizes ad income whilst preserving the player experience.
Our approach combines real-time intelligent mediation across many networks to maximize fill rates and a player centric placement of ads to maximize impressions whilst not impacting retention.
We offer the best eCPM deals from the networks due to our consolidated traffic and provide an expanding roster of non-game ads to drive the game economy.
We know how ads can soak up your time so we wrap support around our technology to give you the best outcomes.
We give you the tools and the power to be confident that your ad strategy is working.
|Unbiased and independent mediation|
|Supported by the leading ad networks|
|Best available eCPM and fill-rate|
|Fully transparent reporting|
|Named Account Manager|
|Free cross promotion of your games|
|In-game ad strategy expertise|
|Advanced analytics and ad targeting tools|
|Manage your whole game economy|
SmartAds supports both interstitial and rewarded video ads
SmartAds supports two types of Ad Networks: Direct and Exchange. Our direct ad networks include Admob, Vungle, Amazon, Unity Ads, Ad Colony, Flurry, Chartboost, Mopub, Inmobi & Mobfox. You can find a full list of the ad networks that we work with here.
The pricing model for SmartAds is based on a % share of the ad revenue achieved.
Yes, you can choose which ad networks to include in your game when you compile and install the SDK. You can find a full list of the ad networks that we work with here.
DeltaDNA manages the accounts with all the ad networks on your behalf. This enables us to make sure that everything is working efficiently and performance can be tracked. We also handle any setup issues that you may experience when first integrating ads into your game.
We manage the waterfall to ensure that you get the best revenue available for your ads. We can work with you to set certain networks to always be at the top of the waterfall and will therefore always show an ad first (if an ad is available).
Yes, we can set up house ads for you (internal cross-promotion ads). We can also control where in the waterfall the house ads will sit.
Yes, we automatically blacklist gambling and adult entertainment ads.
Yes, we can restrict certain ads so that they are child-friendly or age appropriate for your app.
You must use deltaDNA’s core analytics platform and SDK for Smart Ads to work properly. Our SDKs are available in IOS, Android and Unity. Unity requires Unity 5. iOS is iOS 7 or higher, and Android is API15.
You can access the SmartAds SDKs from Github
In terms of payment, we are registered with all the ad networks so deltaDNA will manage the payments on your behalf.
We will make payment to you within 30 days of the month end in which we receive payment from the ad networks.
You can find further information about SmartAds on the docs site.