Control the whole
game economy

Balance ads with IAP




Our AdOps team works closely with the ad networks to agree unique rates which we’re able to pass-on to our SmartAds clients. Find out how you can take advantage of them to boost your eCPM and fill-rate.

SmartAds analytics bundle

Why pay for separate analytics?

If you’re concerned about the rising costs of analytics, as the popularity of your game grows, you can off-set this with the deltaDNA SmartAds & Analytics bundle, and have deltaDNA analytics is built-in.

By bundling deltaDNA analysis tools with SmartAds, you can have all your data in one place for complete control over your in-game economy. You can see how to improve player interaction with rewarded ads and where ads are cannibalizing IAP revenue. Contact us to see if you qualify.

There’s nothing to lose, except your analytics charges!


Put SmartAds to the test

SmartAds provides intelligent player-focused ad mediation across 30 major networks. See how it performs against your existing networks by adding SmartAds as an additional network, or try us out as your main mediation tool.

Afterwards, we’ll show you how your players have interacted with your ads, from the data we’ve received.

Get results and insights on player engagement!


SmartAds in a nutshell

Provides amazing eCPM deals for consistently high revenue flows
Predictive independent and intelligent ad mediation, for great results across your player communities
Gives you the tools to target and optimize your ads, to prioritize IAP over ad revenue
Integration with over 30 ad networks, for high fill rates and strong performance
Consultancy support available to advise on the optimum ad strategy for your game

We’ve advised over 1,000 games, so we know what works.

Frequently Asked Questions

What types of ads does SmartAds support

SmartAds supports both interstitial and rewarded video ads

Which ad networks does SmartAds use

SmartAds supports two types of Ad Networks: Direct and Exchange. Our direct ad networks include Admob, Vungle, Amazon, Unity Ads, Ad Colony, Flurry, Chartboost, Mopub, Inmobi & Mobfox. You can find a full list of the ad networks that we work with here.

How much does SmartAds cost

The pricing model for SmartAds is based on a % share of the ad revenue achieved.

Can we choose which ad networks we work with

Yes, you can choose which ad networks to include in your game when you compile and install the SDK. You can find a full list of the ad networks that we work with here.

Who manages the relationships with the ad networks

DeltaDNA manages the accounts with all the ad networks on your behalf. This enables us to make sure that everything is working efficiently and performance can be tracked. We also handle any setup issues that you may experience when first integrating ads into your game.

Are there any options to change the mediation waterfall and use one network before the other

We manage the waterfall to ensure that you get the best revenue available for your ads. We can work with you to set certain networks to always be at the top of the waterfall and will therefore always show an ad first (if an ad is available).

Can we create our own internal cross-promotion ads to show within our games

Yes, we can set up house ads for you (internal cross-promotion ads). We can also control where in the waterfall the house ads will sit.

Do you blacklist certain ads by default

Yes, we automatically blacklist gambling and adult entertainment ads.

Can we restrict certain ads from appearing if they are over a certain content rating

Yes, we can restrict certain ads so that they are child-friendly or age appropriate for your app.

What are the minimum requirements for my game in order to integrate SmartAds

You must use deltaDNA’s core analytics platform and SDK for Smart Ads to work properly. Our SDKs are available in IOS, Android and Unity. Unity requires Unity 5. iOS is iOS 7 or higher, and Android is API15.

Where can I get access to the SmartAds SDKs

You can access the SmartAds SDKs from Github

How does the payment of SmartAds work

In terms of payment, we are registered with all the ad networks so deltaDNA will manage the payments on your behalf.

When will I receive payment from you

We will make payment to you within 30 days of the month end in which we receive payment from the ad networks.

Where can I find further information about SmartAds

You can find further information about SmartAds on the docs site.

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