Smartads mediation

Unbiased and dynamic ad serving


Maximizing ad income

Smartads mediation combines dynamic mediation, the best available eCPM deals, player analytics
and ad strategy to give you the tools to maximize this important income stream.

Maximizing ad income

Smartads mediation combines dynamic mediation, the best available eCPM deals, player analytics
and ad strategy to give you the tools to maximize this important income stream.



With many thousands of games on the deltaDNA platform, our smartads mediation team work closely with the leading ad networks to agree unique rates which we’re able to pass on to our smartads clients. Find out how you can take advantage of the these deals to boost your eCPM and fill-rate.

A new approach

An effective ad strategy is vital to game profitability. However, it is often seen as a necessary evil, increasing player churn and being resource hungry.


Smartads mediation is a new approach which is truly independent of any ad network and maximizes ad income whilst preserving the player experience.


Our approach combines real-time intelligent mediation across many networks to maximize fill rates and a player centric placement of ads to maximize impressions whilst not impacting retention.


We offer the best eCPM deals from the networks due to our consolidated traffic and provide an expanding roster of non-game ads to drive the game economy.


The best partner for you

We know how ads can soak up your time so we wrap support around our technology to give you the best outcomes.


  • Unbiased business model: we’re not an ad network trying to place our own demand
  • Dedicated account management
  • Access to our networks to negotiate specific deals on your behalf or benefit from our existing deals
  • Implementation support, technical resilience and fast issue resolution
  • Ad strategy recommendations on placement, density and targeting
  • Rapid and transparent reporting to continually optimize

We give you the tools and the power to be confident that your ad strategy is working.

Have it your way

Unbiased and independent mediation
Supported by the leading ad networks
Best available eCPM and fill-rate
Fully transparent reporting
Named Account Manager
Free cross promotion of your games
In-game ad strategy expertise
Advanced analytics and ad targeting tools
Manage your whole game economy

We’ve advised over 1,000 games, so we know what works.

Frequently Asked Questions

What types of ads does smartads mediation support

Smartads mediation supports both interstitial and rewarded video ads

Which ad networks does smartads mediation use

Smartads mediation supports two types of Ad Networks: Direct and Exchange. Our direct ad networks include Admob, Vungle, Amazon, Unity Ads, Ad Colony, Flurry, Chartboost, Mopub, Inmobi & Mobfox. You can find a full list of the ad networks that we work with here.

How much does smartads mediation cost

The pricing model for smartads mediation is based on a % share of the ad revenue achieved.

Can we choose which ad networks we work with

Yes, you can choose which ad networks to include in your game when you compile and install the SDK. You can find a full list of the ad networks that we work with here.

Who manages the relationships with the ad networks

DeltaDNA manages the accounts with all the ad networks on your behalf. This enables us to make sure that everything is working efficiently and performance can be tracked. We also handle any setup issues that you may experience when first integrating ads into your game.

Are there any options to change the mediation waterfall and use one network before the other

We manage the waterfall to ensure that you get the best revenue available for your ads. We can work with you to set certain networks to always be at the top of the waterfall and will therefore always show an ad first (if an ad is available).

Can we create our own internal cross-promotion ads to show within our games

Yes, we can set up house ads for you (internal cross-promotion ads). We can also control where in the waterfall the house ads will sit.

Do you blacklist certain ads by default

Yes, we automatically blacklist gambling and adult entertainment ads.

Can we restrict certain ads from appearing if they are over a certain content rating

Yes, we can restrict certain ads so that they are child-friendly or age appropriate for your app.

What are the minimum requirements for my game in order to integrate smartads mediation

You must use deltaDNA’s core analytics platform and SDK for smartads mediation to work properly. Our SDKs are available in IOS, Android and Unity. Unity requires Unity 5. iOS is iOS 7 or higher, and Android is API15.

Where can I get access to the smartads mediation SDKs

You can access the smartads mediation SDKs from Github

How does the payment of smartads mediation work

In terms of payment, we are registered with all the ad networks so deltaDNA will manage the payments on your behalf.

When will I receive payment from you

We will make payment to you within 30 days of the month end in which we receive payment from the ad networks.

Where can I find further information about smartads mediation

You can find further information about smartads mediation on the docs site.

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