Unbiased and dynamic ad serving
A new approach
Smartads takes a new approach to ad mediation that is truly independent of any ad network – combining dynamic mediation, the best available eCPM deals, player analytics and ad strategy to maximize income while protecting the player experience.
It’s widely held that in-game advertising inevitably increases player churn. However, recent studies show that an overwhelming majority of players are willing to engage with ads in exchange for rewards and an effective ad strategy is vital to game profitability.
Our process combines real-time intelligent mediation across many networks to maximize fill rates, and player-centric ad placement to maximize impressions without impacting on retention.
Consolidating traffic allows us to negotiate the best eCPM deals from ad networks on your behalf and we provide an ever-expanding roster of branded ads to drive the game economy.
Smartads recognizes and nurtures player value. Our dynamic cascade analyzes individual users and responds in real time to their behaviors, allowing for a tailored approach to each and every player. Drill down into the detail of smartads mechanics here.
Big picture strategy
Advertising is a fully integrated part of the user experience – it makes no sense to view it in isolation. By approaching mediation as an integral part of the larger game economy, we can make measured adjustments on a user-by-user basis to optimize your strategy with unmatched precision.
All developers benefit from using smartads because we consolidate all our traffic and use our entire user base to leverage the best deals possible from the 40+ ad networks on our roster. Our stable of publishers is growing exponentially and with it, our bargaining power. As such, using smartads mediation could improve a publisher’s margin significantly overnight.
At deltaDNA, we are actively incentivized to maximize your revenue. In an industry where most mediators are owned by the very networks contending for position in the stack, smartads provides truly transparent mediation that is undiluted by external interest. When a competitor owns the system in which the competition is decided, it cannot be expected to be impartial.
Our vastly experienced team is constantly working behind the scenes to optimize your ad strategy. Your dedicated account manager has a great rapport with the networks on our roster and uses that relationship to negotiate the best possible deals on your behalf. The support team is on hand to answer your queries at any point during your relationship with deltaDNA.
Highest performing ads
Smartads mediation is all about optimizing ad strategy and revenue. In order to guarantee a lean and effective approach, our SDK supports only those ad formats with a proven track record of achieving consistently high CPMs – static/rewarded interstitial and rewarded video. Saturating your game with unappealing ads will disenfranchise your players and limit your profitability.
The smartads mediation dashboard contains a range of useful charts right out of the box, as well as fully flexible customized visualizations so that you can review your data in great detail as it comes in. Most mediators provide restrictive, basic and overly simplistic reporting that clouds insight. We take a completely transparent approach to reporting, awarding clients with full access to all their data.
Smartads mediation comes fully operational and integrable with the deltaDNA analytics platform. Furthermore, smartads actually makes for a lighter overall build weight compared with standard practice (downloading several ad networks’ display libraries in full). The iOS, Android and Unity versions of this SDK are all publicly available on Github and setup is as quick as it is easy. Watch our short webinar for a step-by-step walkthrough.
Maximizing ad income
Smartads mediation combines dynamic mediation, the best available eCPM deals, player analytics
and ad strategy to give you the tools to maximize this important income stream.