The deltaDNA index

A study of games industry health and progress

The deltaDNA index
  • Ads have gone from retention blocker to retention booster
  • ARPMAU is increasing YoY due to habitual spending
  • Conversion has increased dramatically over the last 2 years
  • Best practices are driving consistent improvement across all KPIs

The FREE Guide will be sent to your email address

Russell

“The mobile games market is more crowded now than ever and that competition should logically have a negative impact on the average game’s success. However, data from our platform shows that our clients’ use of best practice engagement has paid dividends. Sophisticated strategies have even transformed historic blockers into opportunities, as demonstrated by the relationship between rewarded ads and player retention. We fully expect the upward trend to continue through 2020 and look forward to revisiting the index at the start of 2021!”

Russell Young, Analytics Consultant, deltaDNA

You might also like…

6-proven-ways

6 proven ways to improve ad strategy in mobile games

In this guide our Insight team provide 6 surefire ways to improve ad strategy – giving advice for developers of mobile games and citing examples of effective optimization from case studies.

Read now

The deltaDNA index (2016-2019)

Engagement & monetization guide

This popular guide looks at why players leave, the role of personalization and how to increase monetization without detrimentally affecting player retention. We also look at the metrics best used for segmentation.

Read now

The deltaDNA index (2016-2019)

Optimizing ad monetization

There are five factors to consider when optimizing ad revenue, the least of which is eCPM. Find out why nearly every developer is leaving money on the table when it comes to their ad strategy, and why many may have been better off not serving ads.

Read now

30 day free trial

We will email the guide directly to you

6-proven-ways

6 proven ways to improve ad strategy in mobile games

In this guide our Insight team provide 6 surefire ways to improve ad strategy – giving advice for developers of mobile games and citing examples of effective optimization from case studies.

Read now

The deltaDNA index (2016-2019)

Engagement & monetization guide

This popular guide looks at why players leave, the role of personalization and how to increase monetization without detrimentally affecting player retention. We also look at the metrics best used for segmentation.

Read now

The deltaDNA index (2016-2019)

Optimizing ad monetization

There are five factors to consider when optimizing ad revenue, the least of which is eCPM. Find out why nearly every developer is leaving money on the table when it comes to their ad strategy, and why many may have been better off not serving ads.

Read now

30 day free trial

Start typing and press Enter to search

X