Personalize to monetize
Personalize to monetize
“A guide to using personalization to improve engagement and monetization in games”
- Find out how to apply a real-time personalized approach to monetization to dramatically increase profitability
- Learn about the ‘Threshold of Engagement’ and how to keep each player segment within this threshold
- Discover how to predict churn and personalize gameplay using churn prediction modelling and player segmentation
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“The competition to retain and monetize players has never been fiercer, and to do that, you have to retain them. Players only stay if they are having a great experience, and games that rely too heavily on first payment, and that can’t inspire a group of highly loyal players, leave a huge sum of money on the table. This guide provides the latest thinking on optimizing IAP monetization by using intelligent data-led personalized engagements.”
Mark Robinson, CEO deltaDNA
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