Optimizing ad monetization
There are five factors to consider when optimizing ad revenue, find out how to approach them.
- IAP cannibalization
- Rewarded ad engagement
- Player retention & frequency
- Fill rate optimization
- eCPM comparison
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“By far the best way to approach in-game advertising is to look at their role within the total game economy, and treat them just like any other game mechanic. You need to understand how players interact with them, how it affects their behaviour elsewhere within the game, and how you can target the right monetization opportunity to the right player at the right time with the right presentation.
Smartads is the only ad service that provides a completely holistic view of the game economy, and which enables you to apply ad and/or IAP offer targeting to player segments live in-game.”
Mark Robinson, CEO deltaDNA
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