Killer ad serving strategies
In-game ads can also be a great source of income if they are properly targeted and utilized carefully.
- Find out how to make the most of mediation
- Learn how to choose the right networks for your region
- Discover how to best accommodate ads
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“There are many strategies to consider before you dive into the world of in-game ads. Thoughtful planning can enhance both your total income and player experience. David Zemke, deltaDNA?s VP of Business Development, looks at the factors to consider when choosing the ad networks you should employ in your game, as well as the advantages of personalized ad mediation, and the best KPIs for determining the effectiveness of your ad strategy and how best to balance IAP and ad revenue.”
Chris Wright, CTO deltaDNA
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