What Free-to-Play Can Teach Gambling

“Retention is the biggest challenge in gambling apps”

Learn how to make a good first impression
Understand how segmentation can play a key role
Get to grips with your game management

What Free-to-Play Can Teach Gambling

“Retention is the biggest challenge in gambling apps”

Learn how to make a good first impression
Understand how segmentation can play a key role
Get to grips with your game management

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“The secret to better retention in F2P and gambling is using your CRM and data to deliver realtime personalization. It is essential to provide customer pathways that keep users between the thresholds of boredom and anxiety, particularly during on-boarding, to unlock higher lifetime values.”
Mark Robinson, CEO deltaDNA

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Player retention with real-time CRM

We look at three key areas in this guide. Cutting-edge retention lessons, how to make the best use of your data and the difference between BI and app analytics in gambling.

Making gamification work in gambling

Here, we look at the game design techniques that can be employed to make players stay and pay. We look at why players leave, real-time marketing and successful strategies.

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With this guide, we explore what level of gamification and personalization can be achieved, from the most limited CRM data, and each stage beyond.

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