Gambling Retention Lessons from F2P
What Free-to-Play Can Teach Gambling
“Retention is the biggest challenge in gambling apps”
- Learn how to make a good first impression
- Understand how segmentation can play a key role
- Get to grips with your game management
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“The secret to better retention in F2P and gambling is using your CRM and data to deliver realtime personalization. It is essential to provide customer pathways that keep users between the thresholds of boredom and anxiety, particularly during on-boarding, to unlock higher lifetime values.”
Mark Robinson, CEO deltaDNA
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