In-Game Advertising Survey Results 2015
An in-depth study of Free-to-Play
in-game advertising in Mobile Games
“There is a broad spectrum of approaches taken to monetization from ad serving, ranging from ultra-cautious to super-aggressive.
We thought, maybe it?s not clear how to balance ads with IAP and maybe no-one knows what a good outcome looks like.
This survey is based on how respondents? highest monetizing F2P games use advertising, and is a comprehensive reflection of best practice, giving a compelling insight into the challenges ahead.”
Mark Robinson, CEO deltaDNA
We will email the 2015 Survey Results directly to you