Engagement guide

Engagement presupposes monetization, retention and the long-term success of games. This guide details the CRM strategies crucial to effective engagement, including:

engagement-guide
  • Player nurturing
  • Offer scheduling
  • Sophisticated targeting
  • A/B testing
  • Tactical messaging

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isaac

“Marketing is the single greatest cost for any developer and every install represents a costly investment. In response, early F2P developers would frantically squeeze revenue out of players using paywalls and other blockers but we now know that long-term engagement of casual players is possible over months and even years. The games that will join global hits like Clash of Clans and Candy Crush at the top end of the charts are those whose developers consistently put players first.”

Dr. Isaac Roseboom, Chief Strategy Officer, deltaDNA

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