A developer’s guide to A/B testing

Use this guide to improve player experiences and to increase monetization and retention rates.

How to optimize your testing strategies
The ideal frequency and size of test groups
Reduce churn with ‘tutorial flow tests’
How difficulty, pacing and balance impacts on player perceptions

A developer’s guide to
A/B testing

Use this guide to improve player experiences and to increase monetization and retention rates.

How to optimize your testing strategies
The ideal frequency and size of test groups
Reduce churn with ‘tutorial flow tests’
How difficulty, pacing and balance impacts on player perceptions

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“The only way to know for sure what works with your players is to run a set of A/B tests and implement changes based on the data. If done correctly, A/B Testing can improve monetization and retention considerably, so we have put together some key considerations and best practice examples to help you harness your data and optimize your game.”
Mark Robinson, CEO, deltaDNA

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