Dealing with problem players – Using game data and real-time CRM

If you can identify the different types of problem behaviours, then you can identify when an individual is at high risk, and manage that risk, sometimes even before the player is aware of it.

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  • Discover how big data analytics can combat online fraud
  • Learn how to identify and understand the triggers that could indicate a player who has problem or is likely to develop one
  • Find out how to attract profitable players

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Mark Robinson

“Operators should take a player relationship management approach based on gamification techniques. Once a player has started playing, you can assess their gameplay behaviours and provide targeted incentives, through real-time in-game notifications, push notifications to the device and dynamic signposting of criteria and micro-targeted emails.”
Mark Robinson, CEO deltaDNA

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