Dealing with problem players – Using game data and real-time CRM
If you can identify the different types of problem behaviours, then you can identify when an individual is at high risk, and manage that risk, sometimes even before the player is aware of it.
“Operators should take a player relationship management approach based on gamification techniques. Once a player has started playing, you can assess their gameplay behaviours and provide targeted incentives, through real-time in-game notifications, push notifications to the device and dynamic signposting of criteria and micro-targeted emails.”
Mark Robinson, CEO deltaDNA
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