6 proven ways to improve ad strategy in mobile games
A guide to ad optimization
“In-game advertising has become a staple of the F2P game economy, with most games making 20-30% of their revenue from them.
Developers have always had an uneasy relationship in-game advertising, mainly because of the perceived impact ads might have on the player experience. However, the revenue they offer, particularly from committed non-paying players, is significant.”
Mark Robinson, CEO, deltaDNA
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