6 proven ways to improve ad strategy in mobile games

A guide to ad optimization

ad-strategy-folder-clipboard
    • How to deliver currency rewards
    • Ads vs. time
    • The power of random gifts
    • Timing offers and boosts
    • Targeting risk points
    • Interstitials

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m_robinson

“In-game advertising has become a staple of the F2P game economy, with most games making 20-30% of their revenue from them.

Developers have always had an uneasy relationship in-game advertising, mainly because of the perceived impact ads might have on the player experience. However, the revenue they offer, particularly from committed non-paying players, is significant.”

Mark Robinson, CEO, deltaDNA

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