April 2015

DeltaDNA Limited (“deltaDNA”) takes your privacy and the privacy of your end users (“End Users”) seriously. This privacy policy (“Privacy Policy”) explains how your personal information and information regarding your End Users is collected, used, and disclosed by deltaDNA with respect to the use of our deltaDNA platform and the websites provided by deltaDNA. This Privacy Policy does not apply to websites, applications or services that display or link to different privacy statements.


Contacting Us

If you have any questions about our Privacy Policy or any privacy related concerns, please do not hesitate to contact us at [email protected].


Collection and use of information

When you use deltaDNA, we may request information, including your first and last name, corporate name, corporate address, corporate phone number, an e-mail address and password to create your deltaDNA account. We use such information to manage your account and to provide you with access to deltaDNA. We may also use the information to notify you of updates to deltaDNA and provide you with access to special promotions.

We place e-mail links on the deltaDNA websites to allow you to contact us directly. The information you provide, which may include personal information, is used to respond directly to your questions or comments. We may also file your comments to improve deltaDNA, or review and discard the information.

deltaDNA collects information about how your End Users use your mobile applications using data sent from your applications to our servers. Your applications must have the deltaDNA software development kit (SDK) integrated in order for this to happen. deltaDNA provides non personally-identifiable information on your End Users to you through various reports and functionality available on our deltaDNA platform.

Data collected by deltaDNA may include: platform, SDK version, timestamp, API key (identifier for application), application version, device identifier, iOS Identifier for Advertising, Media Access Control (MAC) address, International Mobile Equipment Identity (IMEI), Model, manufacture and OS version of device, session start/stop time, locale (specific location where a given language is spoken), and network status (WiFi, etc.), location information (not sufficient to derive city and street names), gender, events, errors, and page views, IP address, device type and time zone of the user as well as in-app End User actions as defined in the data collection processes set up by Platform Users.

deltaDNA uses this data to enable End User insights and targeting to enable customization of user experience, create reports for you to analyze your End Users and to create reports and/or metrics on your user base. In addition, we may provide you with the option of access the data using external tools and exporting deltaDNA data to your servers.

deltaDNA also allows you to segment the clicks and installs of your applications and in-app events by traffic acquisition sources, such as third-party ad networks. deltaDNA will use the End User’s device identifiers to help you keep track of clicks, installs, and in-app events. deltaDNA may receive End User data from your advertising partners and transfer back such End User data to your advertising partners for the sole purposes?of standard business operations including frequency capping. All ads served by deltaDNA are manually curated and contextually targeted.

deltaDNA also uses End User data to allow you to send push notifications and in-app messages to users.


Use of data by deltadna partners

deltaDNA is not responsible for any use by deltaDNA customers of any data about their End Users. End Users should review the customers’ privacy policies to understand their use of End User data.

You, as a customer, are responsible for obtaining all applicable End User consents to deltaDNA?s collection and use of the End User information.


Other uses of personal information

deltaDNA may also use personal information collected from you for the following general purposes:

  1. to fulfill your requests for deltaDNA services;
  2. to improve deltaDNA or deltaDNA services;
  3. to contact you to resolve problems;
  4. to send you information about deltaDNA including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
  5. to communicate with you about products and services offered by deltaDNA and our selected partners;
  6. to conduct research; and
  7. to make deltaDNA easier to use by reducing the need for you to enter information.



In order to provide you with personalized service, deltaDNA uses “cookies” to keep and occasionally track information about your visits to deltaDNA. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.

We use session ID cookies on the Sites. We use session cookies to make it easier for you to navigate deltaDNA. A session ID cookie expires when you close your browser. Most web browsers are set to accept cookies by default. You can typically remove or reject cookies by following directions provided in your Internet browser’s help file.


How we disclose or share information with others

Except as described in this policy, deltaDNA does not rent, sell, or share personally identifiable information collected by deltaDNA with other people or non-affiliated companies unless we have your consent, or under the following circumstances:

  • with third party vendors, consultants and other service providers who work for us and need access to your information to do that work;
  • to comply with laws or to respond to lawful requests and legal process;
  • to protect the rights and property of deltaDNA, our agents, customers, users, and others including to enforce our agreements, policies and Terms of Service;
  • in an emergency to protect the personal safety of deltaDNA, its customers, or any person;
  • in connection with or during negotiation of any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company;
  • we may also share aggregated or anonymized information in a form that does not directly identify you or your End Users with third parties.


Updating your information and contact preferences

We provide you the mechanism to review and update your information by sending an e-mail to [email protected].


How we protect your personal information

deltaDNA uses reasonable efforts to help protect your personal information against unauthorized access and unauthorized alteration, disclosure or destruction. However, we cannot guarantee that your personal information will be absolutely protected. For example, your personal information may be affected by actions outside of our control, such as computer “hacking” and physical theft. You acknowledge that you provide your personal information and End User information at your own risk.


Our policy regarding children

We have designed the deltaDNA mobile publishing platform so it can be used by our customers in compliance with the revised Children?s Online Privacy Protection Rule (?COPPA?) and other relevant legislation respecting the collection and use of information from children.

This is done mainly by capturing non-personally identifiable information about End User activities and/or using such information solely to support the internal operations of our customers and deltaDNA. To learn more about deltaDNA in this area, please contact us at [email protected].

Please note, however, that we do not knowingly collect or solicit any ?personal information? (as that term is defined under COPPA) from anyone under the age of 13 on the deltaDNA website or through the deltaDNA mobile publishing platform. If you are under the age of 13, please do not attempt to register or send any personal information about yourself to us, including your name, address, telephone number, or e-mail address. If you are a customer, you must abide by the Terms of Service regarding use of deltaDNA, COPPA (or similar legislative) compliance, or not use the deltaDNA platform to capture any personal information from children End Users. In the event that we learn that we have collected personal information from a child under age 13 we will delete that information as quickly as possible. If you believe that we might have any personal information from or about a child under the age of 13, please contact us at [email protected].


International transfer

We may, in the process of providing services to you, transfer information that we collect about you or your End Users, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you or your End Users are located outside the European Union with laws governing data collection and use that may differ from EU law, please note that you are transferring information and permitting the transfer of information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the EU and the use and disclosure of information about you and your End Users, including personal information, as described in this Privacy Policy.


Changes to this privacy policy

We may change this Privacy Policy at any time. We will post all changes to this Privacy Policy on this page and will indicate at the top of the page the modified policy’s effective date.

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