UK GIAF: Autumn 2016
took place on October 6th in London

Missed the event? Check out the slides from our fantastic line-up of speakers. Video coming soon.

The UK Games Industry Analytics Forum is a series of completely FREE events for anyone using analytics professionally to make better games. Held in central London, UK GIAF features an ever-changing mix of industry experts in-the-know, speaking on a wide range of topics. The focus is on sharing knowledge within a friendly and informal environment (topped off with beer & pizza).

GIAF will be returning in 2017. Sign up to our mailing list below for info on future events. If you’d like to take part in a future GIAF event, contact us using the form below.

Autumn UK GIAF 2016 featured:

Evtim Trenkov
Business Performance Manager at Square Enix

Control Model – Crafting an economic system where business meet fun

This talk covered the best practices in crafting a free-to-play economic system – The Control Model. Keeping your economic indicators in certain margins increases the chances of your game having good Retention and optimized monetization. Evtim digged into high level economic and monetization analytics tips to help keep your economy healthy and the Control Model working as intended.

Thibault Coupart
Senior Data Analyst at DR Studios, 505 Games

At the border of design and data – Crossing balancing game data with player data

Free-to-play games have seen a growing part of their design focused on economic balancing. In this talk, Thibault showcased how in-game data can be associated with user data, to improve the quality of the game experience and the monetization of a game through concrete data examples.

Salone Sehgal
Co-Founder and CEO at Truly Social

Making the non-traditional mainstream – Recognising the value of female gamers

Long gone are the days when gaming was considered a male bastion. App stores constantly face the clash of clones with similar game genres chasing the male audience. Is it possible to design games for female audiences and make the word “gamer” commonplace in a woman’s lexicon?

Interested in speaking at GIAF, or want more info?

We’re always on the look out for interesting speakers to take part in either our San Francisco or London GIAFs.

If you think you have something to share that our audience will love, or if you want to be kept informed of future GIAF events, get in touch below.

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