DASHBOARDS

USER ALERTS

BENCHMARK

API  ACCESS

SLICE&DICE

DATA MINING

   FUNNELS

FORECASTING

ACQUISITION

A/B TESTING

MESSAGING

.

TARGETING

BALANCING

Services & Platform

CONSULTANCY           TECHNOLOGY

SMARTADS

Measure

Measure features are ideal to start you on your advanced analytics journey. You receive valuable insight into how different types of players interact with your game
and how it is performing.

DASHBOARDS

Tune into your game with 60+ visualizations and have the freedom to build your own dashboards.

Understand engagement and retention, payment & monetization, players, missions and social engagement. Also compare cohorts and filter your dashboard views against 10 pre‐configured player segments, with unlimited user defined segments for PROPlayer segments – MEASURE provides 10 pre‐configured player segments. In ANALYZE you can configure your own segments. users.

Custom Dashboards provides personalized view of your game. See the information you want to see in one place, set-up dashboards for each aspect of your game, See your game your way.

BENCHMARK

See how your game’s performance compares with the rest of the industry against retention, payer fraction, and revenue. Also understand your store reviews with text cloud analysis by reviewer rating.

USER ALERTS

If something unexpected is happening, you need to know. Daily user alerts act as a great safety net, particularly in large games. KPI alerts can be configured and sent to individuals and groups.

Measure is free & unlimited with our GO package

Measure charts and statistics are based on your full data-set and are therefore completely accurate.
The data is updated every 15minutes.

Analyze

Analyze features deliver cutting‐edge insight into the in‐game behavior of players. Understand game balance and how it affects different player groups. The toolset provides highly specific actionable insight to solve design issues. Predict LTV and retention consequences, comparing cost per install by acquisition channel.

DIRECT ACCESS

API level direct access is one for hard‐core game analytics professionals; and it is unique to deltaDNA. We provide an open environment that allows users to connect their familiar data analysis tools to the database, live.

Our data connection provides security and maintains high performance, enabling in-depth understanding of your data, with queries returned in seconds.

SLICE&DICE

Slice&Dice solves game design issues with user-defined segmentation and advanced data drill-down. Complex SQL queries can be built with our easy-to-use query designer.

Actionable insights are discovered as a consequence of interrogating all your data and events to understand player engagement in detail. The use of event counters and access to user tables provide unique understanding of game progression and behavioral differences.

Snapshot Slice&Dice is a limited taster version provided free for GO users, with access to 1 day’s data.

DATA MINING

Identifying how different player clusters interact with your game is at the heart of deltaDNA game analytics. Behavioral patterns are instantly recognizable and can be visually defined.

User-defined segments integrate with tools across the platform, providing detailed knowledge of player behavior, empowering player engagement.

CUSTOM FUNNELS

Explore game progress and monetization events with custom funnels. Track players through your game, step‐by‐step, and understand differences in progress between player segments.

Easily interpreted visualizations identify retention issues surrounding key custom-defined events, often caused by changes to the game.

FORECASTING

The advanced architecture of the deltaDNA platform provides incredibly accurate LTV and retention forecasts for custom and pre-defined segments, from only a few sessions’ data. This is forms a key part of acquisition optimization.

ACQUISITION OPTIMIZER

Integration with leading attribution providers like AppsFlyer and HasOffers links acquisition channels with rich player behaviour and user data to provide essential insight into their effectiveness.

Through custom segmentation, it is now possible to determine the channels most effective at acquiring spenders and compare CPI with forecasts of LTV and retention to establish value and prioritize marketing spend.

Analyze is packaged with our PRO package

Advanced users are supported with real‐time API level direct access to the database for train of thought interrogation of data, using their preferred business intelligence or analytics tools such as TableauDeltaDNA is official Tableau partner. Contact us if you need help of licenses, R, Excel and Qlik.

10K MAU – MEASURE, ANALYZE, ENGAGE

Engage

ENGAGE is a highly flexible testing, targeting & marketing toolset. Create sophisticated, automated player campaigns featuring image‐based rich messaging. Change the balance of the game for defined player segments with real‐time targeting & segmentation.

A/B TESTING

Take the guesswork out of campaigns. We provide the most advanced multivariate testing, with unlimited parallel variations along with significance testing and a calendar view.

The results of A/B testing can be evaluated against 55 dashboard charts to fully understand the consequences for both your players and the game.

TARGETING

Increase your player engagement by personalizing the gaming experience for your individual players. Respond to your players’ behavioral characterstcs live, in-game, in milliseconds.

Identify behavioral player segments using any combination of in-game parameters. Our Big Data analysis platform enables live in-game targeting.

Specifically, the platform architecture collects, processes and actions event data within 200ms, enabling you to identify players on the basis of segmentation criteria and engage with them as they play.

MESSAGING

At any point within your game, you can employ campaign activities to different player segments. The deltaDNA platform gives you the option to change the game parameters, use push notifications or in-game messaging.

Players can be targeted live as they play with incentives, offers, hints & tips and rewards to enhance their playing experience.

Game balancing

GAME BALANCING

By adjusting the parameters of your game, you can balance the game for every player. Proactive player relationship management can be achieved by adjusting the game difficulty so your game both challenges experts and rewards novices.

Game balancing can be set-up at any point in the game and is applied live as players play. So you can provide additional resources or make the obstacles tougher. This is essential when your game targets a wide range of players with varying skill levels.

Engage is included in our PRO package

A/B Testing, combined with targeting and engagement capabilities, result in 100%+ improvements to retention & monetization.

10K MAU – MEASURE, ANALYZE, ENGAGE

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