DASHBOARDS

USER ALERTS

BENCHMARK

API  ACCESS

SLICE&DICE

DATA MINING

   FUNNELS

FORECASTING

ACQUISITION

A/B TESTING

MESSAGING

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TARGETING

BALANCING

Services & Platform

CONSULTANCY           TECHNOLOGY

SMARTADS

Measure

Measure features are ideal to start you on your advanced analytics journey. You receive valuable insight into how different types of players interact with your game and how it is performing.

DASHBOARDS

Tune into your game with 60+ visualizations and have the freedom to build your own dashboards.

Understand engagement and retention, payment & monetization, players, missions and social engagement. Also compare cohorts and filter your dashboard views against unlimited user-defined deep data segments.

Custom Dashboards provides the information you need all in one place. You can set-up and share dashboards for specified individuals or to cover aspects of your game’s performance.

Check out this custom dashboard example.

BENCHMARK

See how your game’s performance compares with the rest of the industry against retention, payer fraction, and revenue. Also understand your store reviews with text cloud analysis by reviewer rating.

Find out more.

USER ALERTS

If something unexpected is happening, you need to know. Daily user alerts act as a great safety net, particularly in large games. KPI alerts can be configured and sent to individuals and groups.

See how PlaySpace employed User Alerts in Loco Bingo.

Measure: Know your game

Measure charts and statistics are based on your full data-set and are therefore completely accurate.
The data is updated every 15minutes.

Analyze

Analyze features deliver cutting‐edge insight into the in‐game behavior of players. Understand game balance and how it affects different player groups. The toolset provides highly specific actionable insight to solve design issues. Predict LTV and retention consequences, comparing cost per install by acquisition channel.

DIRECT ACCESS

We create a high performance data warehouse for every game. Direct Access provides secure access to your raw data; and it is unique to deltaDNA. We provide an open environment that allows users to connect their familiar data analysis tools to the database, live.

Our data connection provides security and maintains high performance, enabling in-depth understanding of your data, with queries returned in seconds.

This tutorial shows how Direct Access is used with R.

SLICE&DICE

Slice&Dice solves game design issues with user-defined segmentation and advanced data drill-down. Complex SQL queries can be built with our easy-to-use query designer.

Actionable insights are discovered as a consequence of interrogating all your data and events to understand player engagement in detail. Event counters and access to user tables provide unique understanding of game progression and behavioral differences. Find out more.

See how Angry Mob games used Slice&Dice in Toysburg

DATA MINING

Identifying how different player clusters interact with your game is at the heart of deltaDNA game analytics. Behavioral patterns are instantly recognizable and can be visually defined.

User-defined segments integrate with tools across the platform, providing detailed knowledge of player behavior, empowering player engagement.

See how Data Mining is done in our F2P segmentation guide.

CUSTOM FUNNELS

Explore game progress and monetization events with custom funnels. Track players through your game, step‐by‐step, and understand differences in progress between player segments.

Easily interpreted visualizations identify retention issues surrounding key custom-defined events, often caused by changes to the game.

See how Funnels are used to understand D1 Retention.

FORECASTING

The advanced architecture of the deltaDNA platform provides incredibly accurate LTV and retention forecasts for custom and pre-defined segments, from only a few sessions’ data. This is forms a key part of acquisition optimization.

Youdagames talks about using LTV forecasting to optimize Facebook Android acquisition in this interview.

ACQUISITION OPTIMIZER

Integration with leading attribution providers like AppsFlyer and HasOffers links acquisition channels with deep player behavior and user data to provide essential insight into their effectiveness.

Through custom segmentation, it is now possible to determine the channels most effective at acquiring spenders and compare CPI with forecasts of LTV and retention to establish value and prioritize marketing spend.

Read our analysis of Paid Vs Organic installs.

Analyze: Know your players

Advanced users are supported with real‐time API level direct access to the database for train of thought interrogation of data, using their preferred business intelligence or analytics tools such as TableauDeltaDNA is official Tableau partner. Contact us if you need help of licenses, R, Excel and Qlik.

FREE – 10K MAU EACH MONTH – FULL FUNCTIONALITY

Engage

Engage is a highly flexible testing, targeting & marketing toolset. Create sophisticated, automated player campaigns featuring image‐based rich messaging. Change the balance of the game for defined player segments with real‐time targeting & segmentation.

A/B TESTING

Take the guesswork out of campaigns. We provide the most advanced multivariate testing, with unlimited parallel variations along with significance testing and a calendar view.

The results of A/B testing can be evaluated against 55 dashboard charts to fully understand the consequences for both your players and the game.

Check-out our Developer’s guide to A/B Testing.

TARGETING

Increase your player engagement by personalizing the gaming experience for your individual players. Respond to your players’ behavioral characteristics live, in-game, in milliseconds.

Identify behavioral player segments using any combination of in-game parameters. Our Big Data analysis platform enables live in-game targeting.

Specifically, the platform architecture collects, processes and actions event data within 200ms, enabling you to identify players on the basis of segmentation criteria and engage with them as they play.

See how Thumbspire used targeting for their dyanamic messaging.

MESSAGING

We provide a full suite of tools that allow you to interact with your players. With deltaDNA, you can use segments and triggers to send out campaigns using Push Notifications, In-game Messaging and Email. In-Game messaging can be triggered to appear at any point within your game and you can set-up multi-phased campaigns that depend on previous interactions, so you can really manage the player user experience.

Top 5 tips on how to improve monetization messaging

GAME BALANCING

By adjusting the parameters of your game, you can balance the game for every player. Proactive player relationship management can be achieved by adjusting the game difficulty so your game both challenges experts and rewards novices.

Game balancing can be set-up at any point in the game and is applied live as players play. So you can provide additional resources or make the obstacles tougher. This is essential when your game targets a wide range of players with varying skill levels.

90sec video on game balancing

Engage: Interact with your players

A/B Testing, combined with targeting and engagement capabilities, result in 100%+ improvements to retention & monetization.

FREE – 10K MAU EACH MONTH – FULL FUNCTIONALITY

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