Games Industry Analytics Forum

The USA Games Industry Analytics Forum is a series of completely FREE events for anyone using analytics professionally to make better games. Held in San Francisco, USA GIAF features an ever-changing mix of industry experts in-the-know, speaking on a wide range of topics. The focus is on sharing knowledge within a friendly and informal environment (topped off with beer & pizza).

GIAF will be returning in 2017. Sign up to our mailing list below for info on future events. If you’d like to take part in a future GIAF event, contact us using the form below.

USA GIAF: Fall 2016
took place on November 9th in San Francisco

Kindly hosted by Twitch at their offices in San Francisco, the event featured speakers from Newzoo, Tenjin and deltaDNA.

GIAF features a changing mix of industry experts in the know, speaking on a wide range of topics. The focus is on sharing knowledge among our community within a friendly and informal environment.

Missed the event? Check out our fantastic line-up of speakers. Video and slides are coming soon.

GIAF will be returning in 2017. Sign up to our mailing list below for info on future events. If you’d like to take part in a future GIAF event, contact us using the form below.

Fall USA GIAF 2016 featured:

Kieran Barr
Vice President Mobile at Newzoo

Five key trends shaping the future of mobile games

In this presentation, VP Mobile Kieran Barr shared Newzoo’s vision on the future of mobile games and the trends that will shape the industry in the coming years. With fresh insights from our latest research and new global mobile intelligence products, he touched on the regions that are driving revenue growth including unique data on the China mobile ecosystem, the trade balance between East and West and how esports along with AR/VR are impacting the global mobile games market.

Henry Oh
VP – Sales & Ops at Tenjin

Overview of new developments and recent trends in mobile marketing

In this update of new and recent developments impacting the mobile marketer, Tenjin’s Henry Oh outlined how to stay current on the latest user acquisition techniques and how the most advanced mobile marketers are using Facebook Lookalike targeting or Google’ Similar Audiences to achieve great results. He also discussed the early lessons from Apple’s App Store Search ads.

Mark Robinson
Chief Executive Officer at deltaDNA

Making games pay: Data secrets for monetization

DeltaDNA CEO Mark Robinson discussed why user experience is more important than churn when balancing ads with IAP to optimize monetization. He demonstrated how to find out whether you have a healthy game, and what you need to do to fix it. He also revealed the one thing that’s holding back rewarded advertising strategies – and why it’s much more serious than you think!

Interested in speaking at GIAF, or want more info?

We’re always on the look out for interesting speakers to take part in either our San Francisco or London GIAFs.

If you think you have something to share that our audience will love, or if you want to be kept informed of future GIAF events, get in touch below.

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