Games Industry Analytics Forum
A FREE event for games analytics professionals

The UK Games Industry Analytics Forum is a series of completely FREE events for anyone using analytics professionally to make better games. Held in central London, UK GIAF features an ever-changing mix of industry experts in-the-know, speaking on a wide range of topics. The focus is on sharing knowledge within a friendly and informal environment (topped off with beer & pizza).

Missed a past event? Check out our fantastic line-up of past speakers. Videos and slides are available in the events section.


UK GIAF: Spring 2019

took place on Thursday 25th April

The 20th(!) Games Industry Analytics Forum took place at Google London on Thursday 25th April and it was a fantastic way to celebrate the milestone.

GIAF continues to go from strength to strength and, with speakers from two of the most recognizable brands in the world, this one was an event to remember. Check out our clips and photos!



GIAF: United Kingdom

Analytics: going from crushing candy to delivering dinners

Formerly of King, Vince Darley (VP Growth, Deliveroo) talked about the similarities and differences in analytics between Deliveroo and King. He went through some broad lessons learned using analytics to drive growth and engagement through the years.

GIAF: United Kingdom

Irina Ionescu
Insights Manager

Moving beyond gameplay: understanding gamers’ online behaviours and industry trends

Irina Ionescu, an Insights Manager at Google, discussed gaming audiences and industry trends from a digital perspective, with particular focus on the intricacies of the customer journey across different game genres.

GIAF: United Kingdom

How to make profitable games in 2019

Our very own CEO, Mark Robinson, highlighted state-of-the-art practices in using data to minimize the risks associated with making games. He also discussed industry trends that demonstrate the games industry’s evolution into a sustainable and predictable one.

Start typing and press Enter to search