Games Industry Analytics Forum
A FREE event for games analytics professionals
The UK Games Industry Analytics Forum is a series of completely FREE events for anyone using analytics professionally to make better games. Held in central London, UK GIAF features an ever-changing mix of industry experts in-the-know, speaking on a wide range of topics. The focus is on sharing knowledge within a friendly and informal environment (topped off with beer & pizza).
UK GIAF: Summer 2018
Thursday 6th September
Games Industry Analytics Forum #19 was our second event at Space Ape Games and it was another fantastic night. Many thanks to our hosts and speakers – you can check out their profiles below.
UK GIAF SUMMER 2018 FEATURED:
Life in the Fastlane
Fred Easey is Head of Analytics at London-based mobile developer Space Ape Games. He has worked in gaming analytics for over 10 years, with previous roles at EA, Playfish, Plumbee and Betfair. He is a lifelong gaming nerd, armchair cricket fan and occasional karaoke singer.
Understanding and measuring in-game social networks
Lee Gumbrell is the Data Scientist at First Touch Games, a mobile games developer based in Oxford. After his analytics career started off in insurance, he briefly entered the world of finance but quickly settled in mobile games at NaturalMotion before moving to FTG at the start of 2018. He is a big fan of music and will happily talk for hours about his favorite albums if you let him.
How and why games fail
Franco Spina is deltaDNA’s Senior Game Designer and longest-serving member of the Insight team. He is a member of BAFTA crew games, a UK video games ambassador and a mentor to aspiring young game designers. Self-proclaimed bargain hunter, tech freak and lover of all things travel.