Games Industry Analytics Forum
A FREE event for games analytics professionals

The UK Games Industry Analytics Forum is a series of completely FREE events for anyone using analytics professionally to make better games. Held in central London, UK GIAF features an ever-changing mix of industry experts in-the-know, speaking on a wide range of topics. The focus is on sharing knowledge within a friendly and informal environment (topped off with beer & pizza).

Missed a past event? Check out our fantastic line-up of past speakers. Videos and slides are available in the events section.


UK GIAF: Spring 2019

Thursday 25th April

We’re getting wheels in motion for the 20th(!) Games Industry Analytics Forum – all set to take place at Google in London – on 25th April 2019 so be sure to save the date! This is a free event for games industry professionals looking to stay at the cutting edge of games analytics and development.

Sign up information coming soon.



Fred Easey

Fred easey
Space Ape Games

Life in the Fastlane

Fred Easey is Head of Analytics at London-based mobile developer Space Ape Games. He has worked in gaming analytics for over 10 years, with previous roles at EA, Playfish, Plumbee and Betfair. He is a lifelong gaming nerd, armchair cricket fan and occasional karaoke singer.

Lee Gumbrell

Understanding and measuring in-game social networks

Lee Gumbrell is the Data Scientist at First Touch Games, a mobile games developer based in Oxford. After his analytics career started off in insurance, he briefly entered the world of finance but quickly settled in mobile games at NaturalMotion before moving to FTG at the start of 2018. He is a big fan of music and will happily talk for hours about his favorite albums if you let him.

Franco Spina

Franco Spina
Senior Game Designer

How and why games fail

Franco Spina is deltaDNA’s Senior Game Designer and longest-serving member of the Insight team. He is a member of BAFTA crew games, a UK video games ambassador and a mentor to aspiring young game designers. Self-proclaimed bargain hunter, tech freak and lover of all things travel.

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