We provide you with all the tools you will need to manage each user’s game-play experience
and optimize retention and monetization within the game.
Segmentation & targeting
Build simple or complex targeting groups with our powerful and intuitive player segmentation tools. Using this tool, you can build up sophisticated multi-channel messaging strategies based on the rich in-game data collected in the platform.
Using our real-time engine, users can set up in-game interventions to interact with players as they reveal behaviors live in the game. The most effective messaging is in-game responding to risk of churn in early sessions or monetization opportunities as players build engagement. Our real-time messages are delivered to players live in the environment within 200ms and ensure maximum response.
Push is a vital reinforcement tool in player management and our dynamic fully featured notification toolkit allows this channel to be integrated into player management. Features include full localization, dynamic fields and support for badges, action keys and images.
With deltaDNA’s email capability, you can use deltaDNA’s micro-segmentation and targeting tools to send campaign and transactional email via your third-party email tool. DeltaDNA can integrate via two-way API integration with most leading email providers, such as SendGrid and ExactTarget. Campaign results are made available for analysis and data mining in the deltaDNA platform.
The essence of building intelligent, appropriate and timely player messaging is to run A/B tests to optimize the communications across all channels. Our powerful set of A/B testing tools enable users to experiment quickly and optimize offers and rewards to enhance player engagement and game profitability.
By adjusting the parameters of your game, you can balance the game for every player. Proactive player relationship management can be achieved by adjusting the game difficulty so your game both challenges experts and rewards novices.
Game balancing can be set-up at any point in the game and is applied live as players play. So you can provide additional resources or make the obstacles tougher. This is essential when your game targets a wide range of players with varying skill levels.
We provide sophisticated campaign management functionality to allow multi-step and multi-cell campaign across all channels with a depth of reporting to understand which activities are adding most value.
Effective and flexible campaign reporting is vital to understand how to improve your marketing ROI. DeltaDNA provides in-depth reporting to track individual campaigns as well as detailed analysis of your campaign and channel mix to optimize your communications strategy overall.