Cookies

What are cookies?

A cookie is a text file containing a small amount of information that is sent to your browser when you visit a website.  The cookie is then sent back to the originating website on each subsequent visit, or to another website that recognises it. Cookies are an extremely useful technology and do lots of different jobs.

We may collect information through the use of cookies, web beacons or similar analytics-driven technologies.

What cookies do we use?

The cookies that we use fall into the following categories:

  • Strictly necessary cookies: These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site.
  • Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that Users are finding what they are looking for easily.
  • Functionality cookies: These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences.
  • Targeting cookies: These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

We use various types of cookies (including some that we place and others which we permit third parties to place on our site) for a number of purposes. The information collected by cookies allows us to monitor how many people are using our services and their interactions with other services. Cookies are also used to facilitate a user’s log-in, as navigation aids, and as session timers, and to restrict underage use of our tools and services.

We also use cookies to match information to third-party databases to create marketing profiles that could result in you seeing customised advertising or content when browsing the internet. We do not link non-personal information from cookies to personally identifiable information without permission.

If for any reason you do not want us to track your use of our site using cookies, you can opt out of this using your browser settings and can also select the option “Do Not Track” (for more information please refer to your browser).

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

To find out how to manage cookies on popular browsers:

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

We use web beacons to collect information about the use of our services. The information collected by web beacons allows us to monitor how many people are using our services, how many people open our e-mails, and determine for what purposes these actions are being taken. Our web beacons are not used to track activity outside of our services.

You can find more information about the individual cookies we use and the purposes for which we use them below:

Marketo

Marketo Munchkin tracking service is provided by Marketo Inc. The Marketing automation web tracking cookie (“Munchkin”) analyzes browsing activity across sites to establish user profile and records last visit and activity. It expires 24 months from the date that it was set.
You can learn more about marketing automation from Marketo by visiting this page: https://www.marketo.com/software/marketing-automation/
The default behavior of Marketo Munchkin is to do the following on page load:
1. Check to see if the current browser has a Munchkin cookie and create one if it is not there.
2. Send a “Visit Web Page” event to the designated Marketo instance using the information from the current page and browser. This records an activity to the corresponding record in Marketo.
3. Send “Clicked Link on Web Page” event for any user clicks that occur on links.
To opt-out from Marketo Munchkin tracking entirely visit this URL https://deltadna.com/?marketo_opt_out=true

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
The cookie expires 24 months from the date that it was set.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

Google AdWords

Google AdWords remarketing service is provided by Google Inc. The DoubleClick by Google cookie analyzes audience to improve website design and content for conversion tracking and retargeting. The cookie expires 24 months from the date that it was set.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

Facebook

Facebook remarketing service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Crazy Egg

Crazy Egg is a heat mapping tool that provides graphical representation of where visitors to our website have clicked and scrolled down to. It can also show from which pages visitors have been referred to this website. Cookies placed by Crazy Egg on the computers of visitors to this websites do not include or collect Personally Identifiable Information such as name, phone number, e-mail address or mailing address. Crazy Egg sets one cookie value in order to track whether a visitor is new or returning. A “returning” visitor is one that has previously visited any tracked page on this website within the last 5 years. It expires 24 months from the date that it was set.
For more information regarding Crazy Egg and your data privacy please visit: http://www.crazyegg.com/privacy
It is possible to opt out of Crazy Egg tracking on all websites you visit. For more information please visit: http://www.crazyegg.com/opt-out

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