About deltaDNA

DEEP DATA ANALYTICS AND REAL-TIME MARKETING

DeltaDNA is about changing the game to suit the player. We provide deep data analytics,
real-time marketing and insight consultancy to help developers to make games better.
Our enterprise class analytics & marketing platform provides unsurpassed clarity and control.

Who are we?

The deltaDNA team combines games industry heritage with extensive marketing & analytics expertize to deliver dedicated tools & technology for game developers by game developers.

We are passionate about game design and maximizing the true potential of games on any platform. It’s our mission to improve player experiences by leveraging deep data technology for real-time intervention.

COMPANY HISTORY
DeltaDNA was founded in 2010 by games industry veteran Chris Wright and data mining expert Mark Robinson, in Edinburgh, Scotland. DeltaDNA expanded into the USA in January 2015, with its first office in San Francisco. Wright and Robinson continue to head up the company in the roles of CTO and CEO respectively.

About us

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PRESS PACK

In this kit you’ll find our brand logo, basic company
info and biographies.

Meet our founders

About us

MARK ROBINSON
CEO

Mark has over 15 years experience in data mining, working with companies including Heineken, Office Depot and Unibet.

Fascinated by the potential of big data, Mark has made it his personal mission to evangelize on how analytics can change the fortunes of games and apps by delivering player insight and personalizing game experiences.

About us

CHRIS WRIGHT
CTO

Chris set-up the game development and publishing division of I-play (formally Digital Bridges) in 1998. As European Director of Production and Publishing, he helped I-play to become a top three mobile games publisher worldwide.

Chris co-founded deltaDNA in 2010, with the mission to use big data to understand player behavior and build better game experiences.

Our investors are backing our mission

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