Archives

As a Marketer who remembers the 70s & 80s, I can’t help feeling nostalgic for the mass TV advertising of those days. A catchy jingle like “A Mars a day helps you work, rest and play” was all [...]

Free-to-play games are often criticized for being disreputable; coercing or even forcing unsuspecting players to hand over as much money as possible. But that’s not how we see it. At deltaDNA, we [...]

It’s common practice for games to track player event data, such as with our own deltaDNA platform. However, as the volume and granularity of your data increases it becomes harder to gain insights [...]

The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that [...]