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Many developers use a soft launch as a valuable way to test the waters and refine their game to see how well it performs, in front of an unbiased group, before launching it for wider [...]

Online fraud is a constant threat for online gambling operators. Whether its match fixing, money-laundering or bonus abuse, operators need to maintain vigilance against cyber-criminals. Given [...]

As a Marketer who remembers the 70s & 80s, I can’t help feeling nostalgic for the mass TV advertising of those days. A catchy jingle like “A Mars a day helps you work, rest and play” was all [...]

Deep-data analytics and real-time player marketing platform deltaDNA and Newzoo, the world leader in mobile market intelligence, have released a new study outlining which nations’ mobile [...]

Delivering a great free-to-play (F2P) game experience requires data, and lots of it. Deep data is vital in order to determine player engagement patterns and high definition player segments for [...]

Many game developers focus on the free-to-play (F2P) model – using in-app purchases to generate revenue. However only 1-3% of users pay to play. To make sure the game is as engaging as [...]

It would be a wonderful scenario if all your players responded to your game in the same way, everyone loved it and your job was done when you released the game. In reality though, all games have [...]

It is inarguable that gaming has traditionally been seen as a (young) male pursuit. Most will agree that this generalization was always misguided – now the rise of internet and mobile [...]

PlaySpace is a developer of traditional and social casino games for Facebook, iPhone and Android. They have used the deltaDNA platform to gain a greater understanding of the way players interact [...]

Youdagames is a European multi-platform casual games developer with a portfolio of popular titles including Youda Survivor, Youda Farmer and Sushi Chef. The flagship titles are the Governor of [...]