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There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]

First Person Shooters (FPS) are rapid, reflex based and rely heavily on player engagement. To ensure you secure and sustain your players’ enjoyment, and keep them in the threshold of engagement [...]

Thumbspire is a global game publisher that works with and supports mobile game developers across the world, to maximize their game’s player engagement potential. Based in New York City, it [...]

Developing successful free-to-play games that players love can be an exhausting undertaking. After you’ve fine-tuned your First Time User Experience (FTUE), set up your appointment [...]

Have you ever wondered how some F2P games do so much better than others, despite their similarities? With only 1-2% of players spending, and less than 15% who will still be active after one week, [...]

Obviously knowing what your players think of your game is important. The Google Play store and the iTunes store give app users a chance to review and rate any game they’ve played. The [...]

SAN FRANCISCO & EDINBURGH (DECEMBER 16, 2014) – deltaDNA, the Games Industry’s most advanced analytics and game personalization platform, and AppsFlyer, the leading mobile advertising [...]