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Many people consider a black cat crossing your path to be lucky, but on Black Friday, Genix Lab made their own luck with their Fancy Cats game by running targeted offers to their player base, [...]

I know, you’re thinking job done. You’ve got a BI system, everyone in the company is excited about it and you’re on top of your KPIs and finding out some really interesting stuff. Your accounts [...]

When it comes to collecting customer data, the games industry is in a unique and enviable position. Unlike other sectors where customer data is often incomplete, games makers and marketers can [...]

Making money is tough when you’re giving a game away for free. If engagement rates are low, and acquisition costs are high, it’s near impossible. Our data shows that across the [...]

It would be a wonderful scenario if all your players responded to your game in the same way, everyone loved it and your job was done when you released the game. In reality though, all games have [...]

The rise of F2P gaming has introduced a non-native apex predator into the gaming world: Customer Relationship Management (CRM). Widely adopted in app marketing in the form of automated emails and [...]

It wasn’t so long ago that game design was informed primarily by market research and the insight – credible or otherwise – of the design team. Now, that takes second place to the reams of live, [...]

Have you ever wondered how some F2P games do so much better than others, despite their similarities? With only 1-2% of players spending, and less than 15% who will still be active after one week, [...]