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The World Health Organization’s (WHO) recent classification of ‘gaming disorder’ has sparked discussion and drawn criticism from many people within the games industry. Regardless of your opinion [...]

When it comes to monetizing free to play (F2P) games, developers have a tough job trying to strike the right balance between player experience and profitably in an overcrowded marketplace. The [...]

Growth driven by changing analytics landscape as larger publishers and developers start to take the player experience more seriously DeltaDNA, the deep-data analytics and real-time player [...]

There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]

Last year, mobile accounted for a staggering $41b of the total $91b generated by the entire games industry. Taking this huge hike in revenues into account, you’d assume that mobile game [...]

Many people consider a black cat crossing your path to be lucky, but on Black Friday, Genix Lab made their own luck with their Fancy Cats game by running targeted offers to their player base, [...]

By Thibault Coupart, Senior Data Analyst, DR Studios/ 505 Games Free to play (F2P) games have seen a growing part of their design focused on balancing. In this article, Thibault Coupart, Senior [...]

The games industry is an exciting, creative, and fast moving industry, and of course, that’s why some of us chose to work in it. However, that is not to say it doesn’t come with many challenges. [...]

One of the harsh realities of the free-to-play (F2P) model in games is that the vast majority of revenue is generated by a fraction of a percent of the player base. In the best F2P games, these [...]

The latest features on the deltaDNA platform now allow you to generate game and player insights that no other platform can offer. We’ve specifically focused on beefing up our Slice & Dice [...]