The secrets behind player focused ad mediation
Ads are essential in free-to-play games, so we have created SmartAds for targeted advertising. It is a dynamic and independent ad mediation and management platform, developed specifically to [...]
5 free-to-play game metrics every CEO should know
As a CEO of a company that makes free-to-play games, you need to juggle many things to make sure that your business is successful, and often information may be coming at you from all directions. [...]
F2P game data analysis: 3 ways to calculate lifetime value
Calculating the exact value of each install is a critical component of F2P business planning. This is especially true when each install may be costing you $1-2 in marketing. For this reason, many [...]
Improving F2P Games: ToysBurg Case Study
Games Developer Angry Mob Games released ToysBurg, a F2P sandbox quest adventure game, in May 2015. Although initial install rates were good, the company wanted to improve Monetization [...]
How do Time Blockers affect LTV?
Time blockers; we’ve all come across them, from the gradually refilling lives of Candy Crush to the building timers in Clash of Clans. They’ve come to be accepted as a staple of mobile F2P games. [...]