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Last year, mobile accounted for a staggering $41b of the total $91b generated by the entire games industry. Taking this huge hike in revenues into account, you’d assume that mobile game [...]

2016 was an interesting year for the mobile games industry. We saw the phenomenal domination of free-to-play Augmented Reality (AR) game, Pokemon Go, and consumers were finally able to buy [...]

Three things came out of the recent deltaDNA F2P in-game ad-serving survey, which struck home. Firstly, developers are getting more and more cautious about the way they implement their ads. [...]

Programmatic ad buying has restricted the ability of game developers to effectively monetize.  The mobile game sector has really been through the wringer. Can you imagine describing the gaming [...]

We are pleased to announce the release of smartads ‘On-Demand’ intelligent ad-management and independent ad mediation platform.  Smartads is a dynamic independent ad mediation and management [...]

The stark reality is that with only around 5% of players making an in-app purchase, mobile games that are free-to-play need to look for other ways to make money. Hosting videos ads in your games [...]

If you are running in-game advertising, the many variables to consider can make the task seem pretty hard. From format to frequency and volume, the approach towards ad serving can differ widely [...]

When it comes to monetizing free-to-play mobile games, developers often find themselves caught between a rock and a hard place. With in-app purchases (IAP) and in-game advertising both disrupting [...]

If you’re monetizing a mobile F2P game, you’re probably using ad serving. While it can dramatically increase profits when used correctly,  if used incorrectly, then engagement and retention [...]

We’re excited to announce a major extension of our platform with smartads – a new data-driven ad-management solution which combines intelligent player targeting with dynamic ad [...]