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At the beginning of 2018, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]

F2P game developers are always looking for the latest techniques to monetize their games, yet many games may be inadvertently using a pay to leave monetization mechanic which is killing their [...]

The guys at App Developer Magazine interviewed deltaDNA CEO, Mark Robinson about game monetization. Here’s how it went: Define what F2P “Free-to-play” means to you It should obviously be free to [...]

There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]

Last year, mobile accounted for a staggering $41b of the total $91b generated by the entire games industry. Taking this huge hike in revenues into account, you’d assume that mobile game [...]

We first looked at monetization on different devices back in 2015, with the latest models at the time being the iPhone 6 and the Samsung Galaxy S5. Now that we have the new iPhone 7 and the [...]

There is no doubt that over the last few years’ analytics has become increasingly high profile in most organizations. There is little debate that data should drive decision making and businesses [...]

Delivering a great free-to-play (F2P) game experience requires data, and lots of it. Deep data is vital in order to determine player engagement patterns and high definition player segments for [...]

Thumbspire is a global game publisher that works with and supports mobile game developers across the world, to maximize their game’s player engagement potential. Based in New York City, it [...]

Many game developers focus on the free-to-play (F2P) model – using in-app purchases to generate revenue. However only 1-3% of users pay to play. To make sure the game is as engaging as [...]