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I know, you’re thinking job done. You’ve got a BI system, everyone in the company is excited about it and you’re on top of your KPIs and finding out some really interesting stuff. Your accounts [...]

Making money is tough when you’re giving a game away for free. If engagement rates are low, and acquisition costs are high, it’s near impossible. Our data shows that across the [...]

If you are running in-game advertising, the many variables to consider can make the task seem pretty hard. From format to frequency and volume, the approach towards ad serving can differ widely [...]

When it comes to monetizing free-to-play mobile games, developers often find themselves caught between a rock and a hard place. With in-app purchases (IAP) and in-game advertising both disrupting [...]

The freemium business model has driven explosive growth in the mobile games industry, but it’s also forced a dramatic rethink in how these titles are marketed and promoted. With app stores choked [...]

If you’ve developed a free-to-play (F2P) or freemium game, you’ll want to know how it’s performing, but stats on install numbers or volume of players alone do not necessarily [...]

The rise of F2P gaming has introduced a non-native apex predator into the gaming world: Customer Relationship Management (CRM). Widely adopted in app marketing in the form of automated emails and [...]

If you’re monetizing a mobile F2P game, you’re probably using ad serving. While it can dramatically increase profits when used correctly,  if used incorrectly, then engagement and retention [...]

It wasn’t so long ago that game design was informed primarily by market research and the insight – credible or otherwise – of the design team. Now, that takes second place to the reams of live, [...]

deltaDNA’s new SmartAds service has been created to put player behavior and preferences at the heart of monetization. SmartAds has achieved sustainable 300% improvements in ad revenue in two [...]