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Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

I’m not sure that Nintendo’s much heralded free-to-start (F2S) monetization model was worth the wait. It was a year and a half ago that it was first touted, with Nintendo CEO, Satoru Iwata’s [...]

Data visualization is an important tool as it provides new insights into player behavior and improves gameplay. Visualization can turn intricate and complex data into easier to digest visual [...]

iOS 9 was released with much fanfare on the 16th September 2015. Major OS updates represent a quandary for consumers who must weigh the risks of updating (e.g. poor performance, incompatibility [...]

Everyone wants to make a great mobile game, but when it’s free-to-play it can be tough to make any money. Is social virality the key, do you try to monetize early, and when is the best time to [...]

The ‘science’ of game analytics is becoming increasingly sophisticated, however, there is an ever present nuisance which can stop an analysis in its tracks; very few players [...]

A huge amount of effort is focused on analytics in the Games Industry, but how much of it delivers actionable player insight? During this year’s Game Developers Conference in San Francisco, [...]