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GDPR is undoubtedly going to make a significant impact on European licensed online gambling operators, when it comes into force in May 2018. The requirements of GDPR will undoubtedly be seen by [...]

When Ben Keith, owner of Star Sports and a well-known face on the independent bookmakers’ scene, went on Twitter the other week to complain about the way the industry had progressed in the last [...]

Deposit bonuses just aren’t viable. Those seeking to exploit them are the reason for the endless terms and conditions. However, in doing so they have suffocated the life out of them, making them [...]

Speaking during the Gambling Commission’s own Raising Standards conference held in Birmingham in early November last year, chief executive Sarah Harrison took up a theme from the Conservative [...]

The segmentation of online gambling consumers took a step into the limelight in mid-January when Kindred Group pointedly moved to launch a VIP focused brand in the Swedish and Norwegian markets, [...]

Do relationships, predicated on a lie, endure? The 10 year-old photo on Tinder might get you a date, but you’ll not get much further. So, how do you think players react when they’re encouraged to [...]

Online fraud is a constant threat for online gambling operators. Whether its match fixing, money-laundering or bonus abuse, operators need to maintain vigilance against cyber-criminals. Given [...]

As a Marketer who remembers the 70s & 80s, I can’t help feeling nostalgic for the mass TV advertising of those days. A catchy jingle like “A Mars a day helps you work, rest and play” was all [...]

Real-time CRM, or the ability to identify and engage with individual players like VIPs, manage the in-game experience, and provide timely and personalised engagements triggered in real-time, is [...]

The 2016 UEFA European Championship, is set to be the biggest live sports betting event on the calendar – with 51 matches featuring 24 nations in 13 cities, UEFA anticipates 150 million [...]