Cutting-edge retention lessons Gaming needs to know
When looking to improve retention in gaming it makes sense to first look to the masters: free-to-play games. Those at the cutting edge of free-to-play (F2P) games have quickly established [...]
3 things all F2P games should be doing with deep data
The gap between the ‘haves’ and the ‘have-nots’ in the F2P games market has never been greater. DeltaDNA data confirms this: the top 20% of games have a payer fraction of more than 4%, while the [...]
5 In-game events all F2P games should track
Having fine details of how players interact with different elements in your game allows you to really understand how it’s performing and what specific areas you need to concentrate on. [...]