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The guys at App Developer Magazine interviewed deltaDNA CEO, Mark Robinson about game monetization. Here’s how it went: Define what F2P “Free-to-play” means to you It should obviously be free to [...]

Delivering a great free-to-play (F2P) game experience requires data, and lots of it. Deep data is vital in order to determine player engagement patterns and high definition player segments for [...]

International online games publisher Gameforge, has selected deltaDNA’s industry leading analytics and real-time player marketing platform, enabling it to unleash the power of its data to [...]

Many game developers focus on the free-to-play (F2P) model – using in-app purchases to generate revenue. However only 1-3% of users pay to play. To make sure the game is as engaging as [...]

Programmatic ad buying has restricted the ability of game developers to effectively monetize.  The mobile game sector has really been through the wringer. Can you imagine describing the gaming [...]

One of the harsh realities of the free-to-play (F2P) model in games is that the vast majority of revenue is generated by a fraction of a percent of the player base. In the best F2P games, these [...]

The stark reality is that with only around 5% of players making an in-app purchase, mobile games that are free-to-play need to look for other ways to make money. Hosting videos ads in your games [...]

As a CEO of a company that makes free-to-play games, you need to juggle many things to make sure that your business is successful, and often information may be coming at you from all directions. [...]