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At the start of the year, the biggest question in gaming was undoubtedly: “who is going to win the battle of the royales between Fortnite and PlayerUnknown’s Battlegrounds?” [...]

F2P game developers are always looking for the latest techniques to monetize their games, yet many games may be inadvertently using a pay to leave monetization mechanic which is killing their [...]

When it comes to monetizing free to play (F2P) games, developers have a tough job trying to strike the right balance between player experience and profitably in an overcrowded marketplace. The [...]

Growth driven by changing analytics landscape as larger publishers and developers start to take the player experience more seriously DeltaDNA, the deep-data analytics and real-time player [...]

I’m not sure that Nintendo’s much heralded free-to-start (F2S) monetization model was worth the wait. It was a year and a half ago that it was first touted, with Nintendo CEO, Satoru Iwata’s [...]

Many people consider a black cat crossing your path to be lucky, but on Black Friday, Genix Lab made their own luck with their Fancy Cats game by running targeted offers to their player base, [...]

Deep-data analytics and real-time player marketing platform deltaDNA and Newzoo, the world leader in mobile market intelligence, have released a new study outlining which nations’ mobile [...]

Delivering a great free-to-play (F2P) game experience requires data, and lots of it. Deep data is vital in order to determine player engagement patterns and high definition player segments for [...]

International online games publisher Gameforge, has selected deltaDNA’s industry leading analytics and real-time player marketing platform, enabling it to unleash the power of its data to [...]

Many game developers focus on the free-to-play (F2P) model – using in-app purchases to generate revenue. However only 1-3% of users pay to play. To make sure the game is as engaging as [...]