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Deposit bonuses just aren’t viable. Those seeking to exploit them are the reason for the endless terms and conditions. However, in doing so they have suffocated the life out of them, making them [...]

There’s always been the dilemma between building and buying analytics, so King’s acquisition of Omniata was maybe less surprising than it seemed. One thing about the move is that it [...]

2016 was an interesting year for the mobile games industry. We saw the phenomenal domination of free-to-play Augmented Reality (AR) game, Pokemon Go, and consumers were finally able to buy [...]

First Person Shooters (FPS) are rapid, reflex based and rely heavily on player engagement. To ensure you secure and sustain your players’ enjoyment, and keep them in the threshold of engagement [...]

Delivering a great free-to-play (F2P) game experience requires data, and lots of it. Deep data is vital in order to determine player engagement patterns and high definition player segments for [...]

International online games publisher Gameforge, has selected deltaDNA’s industry leading analytics and real-time player marketing platform, enabling it to unleash the power of its data to [...]

It would be a wonderful scenario if all your players responded to your game in the same way, everyone loved it and your job was done when you released the game. In reality though, all games have [...]

A significant shift to “free to play” (F2P) across all gaming platforms means that it’s critical for developers to find ways to increase player loyalty and engagement – to create a “sticky” [...]