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When it comes to monetizing free to play (F2P) games, developers have a tough job trying to strike the right balance between player experience and profitably in an overcrowded marketplace. The [...]

Growth driven by changing analytics landscape as larger publishers and developers start to take the player experience more seriously DeltaDNA, the deep-data analytics and real-time player [...]

In part one of this series, we looked at the techniques a game publisher or developer might deploy to transform the billions of in-game events generated each day into powerful actionable [...]

The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that [...]