Big data and online fraud
Online fraud is a constant threat for online gambling operators. Whether its match fixing, money-laundering or bonus abuse, operators need to maintain vigilance against cyber-criminals. Given [...]
The importance of data validation
First-class analytics can only happen with quality data. As the old saying goes, ‘garbage in and garbage out’, and it still holds true – incorrect data is of very little use. Data quality [...]
Gameforge selects deltaDNA to unlock player engagement
International online games publisher Gameforge, has selected deltaDNA’s industry leading analytics and real-time player marketing platform, enabling it to unleash the power of its data to [...]
Why the games industry has moved on to deep data
When it comes to collecting customer data, the games industry is in a unique and enviable position. Unlike other sectors where customer data is often incomplete, games makers and marketers can [...]
3 things all F2P games should be doing with deep data
The gap between the ‘haves’ and the ‘have-nots’ in the F2P games market has never been greater. DeltaDNA data confirms this: the top 20% of games have a payer fraction of more than 4%, while the [...]