How to master your mobile game’s soft launch
Many developers use a soft launch as a valuable way to test the waters and refine their game to see how well it performs, in front of an unbiased group, before launching it for wider [...]
How first session length impacts game performance
One of the core challenges of free-to-play (F2P) is how to on-board and engage players as quickly and easily as possible to ensure they will stick around. And the statistics on early churn in F2P [...]
5 free-to-play game metrics every CEO should know
As a CEO of a company that makes free-to-play games, you need to juggle many things to make sure that your business is successful, and often information may be coming at you from all directions. [...]
Improving F2P Games: ToysBurg Case Study
Games Developer Angry Mob Games released ToysBurg, a F2P sandbox quest adventure game, in May 2015. Although initial install rates were good, the company wanted to improve Monetization [...]
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Why Players Leave: Understanding Day 1 Retention
Among the common free to play (F2P) performance metrics, Day 1 Retention may be the one that game developers obsess over the most. This is for good reason; if most players fail to return promptly [...]