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Why players churn We all think we know why players leave games. Or at least, every developer moderates their game on the pre-conceptions they have about churn. Maybe they limit the ads shown, or [...]

The segmentation of online gambling consumers took a step into the limelight in mid-January when Kindred Group pointedly moved to launch a VIP focused brand in the Swedish and Norwegian markets, [...]

In the search for the right analytics partner, we are frequently approached by publishers and developers about transitioning from other tools to deltaDNA. It can be a difficult decision to [...]

By Thibault Coupart, Senior Data Analyst, DR Studios/ 505 Games Free to play (F2P) games have seen a growing part of their design focused on balancing. In this article, Thibault Coupart, Senior [...]

2016 was an interesting year for the mobile games industry. We saw the phenomenal domination of free-to-play Augmented Reality (AR) game, Pokemon Go, and consumers were finally able to buy [...]

There is no doubt that over the last few years’ analytics has become increasingly high profile in most organizations. There is little debate that data should drive decision making and businesses [...]

Data visualization is an important tool as it provides new insights into player behavior and improves gameplay. Visualization can turn intricate and complex data into easier to digest visual [...]

First-class analytics can only happen with quality data. As the old saying goes, ‘garbage in and garbage out’, and it still holds true – incorrect data is of very little use. Data quality [...]

The advent of online games has put the games industry in the privileged position of being able to track every data event that a player undertakes. However, the challenge lies in unlocking that [...]