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Problem gambling is moving up the agenda for gambling operators, as new data science techniques open up the possibility not just of a better understanding of what drives gambling behaviours, but [...]

The ‘science’ of game analytics is becoming increasingly sophisticated, however, there is an ever present nuisance which can stop an analysis in its tracks; very few players [...]

As the marketplace becomes more and more crowded with easily disposable free-to-play games, putting your finger to the wind and hoping for the best just won’t cut it. You probably know you [...]